The Sun Newspaper Has Shown That The Lower The Price Of the newspaper the more people will buy it. More men are reading the Sun than women, this is because there are more sports articles and rude images. Most copies of the Sun go to the poorer side of the soceity, this is there target audience.

On the otherhand 'The Guardian' newspaper is a different story. This newspapers price is five times more than the 'The Sun', this newspaper is aimed at the rich people who can afford it. Some poor people do buy this magazine, but it is a very small number.

The Daily Mail, is a meduim priced newspaper which is aimed at both rich & poor people, It really aims for the middle of the market. But yet again more rich people seem to buy this newspaper.

We can divide the market into different groups so The companys can target different products at different groups. The Groups are Wealthy Acheievers, Urban, Hard Pressed, Moderate Means, Comfortbly Off. We have been looking at ACORN.

Acorn (acronym for A Classification Of Residential Neighbourhoods) is a geodemographic information system categorising all United Kingdom postcodes into various types based upon census data and other information such as lifestyle surveys.

Acorn Classifications Are Normally Broken Down Into 17 Groups.

It Was Developed By Richard Webber.

Unit 17 Media Production

Unit 17 Outline and Guidance